Professional development event: How to create an impactful story for your audience and C-suite
Join us online for an event that will teach you how to effectively influence senior leadership and drive strategic initiatives within your organization and work.
This workshop aims to equip communicators and marketers with the skills to craft compelling narratives that resonate with executive leaders and drive strategic initiatives. By focusing on storytelling techniques tailored for the C-suite, attendees will learn to create impactful presentations that align with corporate objectives and secure buy-in.
Workshop core topics
- Crafting an impactful story
- Strategies to create a story that C-suite accepts
- Strategies for how to manage if c-suite doesn’t agree with your plan
- Using data to help enhance your story
Featured guest speaker: Todd Hauptman
Queen’s Jubilee Medal recipient and current communications manager at the Vancouver Aquarium, Todd Hauptman has had 14 years of experience in communications, public affairs and government relations. He recently became a Certified Strategic Communication Management Professional. Prior to being at the Vancouver Aquarium, Todd completed a three-month contract at FleishmanHillard, working on the COVID-19 plan for YVR as well as developing a lobbying campaign for the provincial union, MoveUP. From April 2018 until September 2019, he was Public Affairs Director for the Trial Lawyers Association of BC, where he successfully developed a public advocacy campaign that led to new legal aid funding. From a young age Todd has been involved in politics, running campaigns and advising candidates. He excels in various forms of writing and messaging, boasting many relationships with media throughout the province.
Featured guest speaker: Grace Sullivan
Grace is a brand manager at SFU VentureLabs, where she helps growth-stage startups in clean tech, deep tech, and life sciences find their authentic voice and tell their stories. With over 10 years of experience in journalism, web copywriting, and marketing communications, she specializes in marketing strategy, digital marketing, and content creation. Since 2024, Grace has served as Director of Career Development at the IABC/BC Chapter, leading programs like Mentorship, Certification, and the new Comms Together pilot program, where she leads a group of volunteers in supporting a not-for-profit with a marketing deliverable.
Date and time
Wednesday, April 30, 2025
5:00 – 6:30 p.m. PDT
Register
Who should attend
This workshop is tailored for IABC/BC members, including corporate communicators, public relations professionals, and marketing strategists who engage with C-suite executives. Ideal participants are communication managers and business leaders focused on enhancing their storytelling skills to effectively influence senior leadership and drive strategic initiatives.
This is an online event. A Zoom link to access the professional development session will be emailed to you on Tuesday, April 29th. If you have any questions, please reach out to events@iabc.bc.ca. Refund requests must be made minimum 48 hours prior to the event date.
