Iconic strategic storytelling: A case study of Taylor Swift's successful communications
Join us for an engaging and insightful online workshop that delves into the art of strategic storytelling through the lens of one of the world’s most iconic communicators—Taylor Swift. This workshop will analyze how Swift’s carefully crafted public persona and masterful use of storytelling have led to her immense success across multiple industries. Whether you’re in marketing, communications, or simply fascinated by the intersection of culture and strategy, this event offers valuable lessons on how to harness storytelling for influence, brand growth and emotional connection.
What to expect
- In-depth case study: Explore key moments in Taylor Swift’s career, from her early days as a country artist to her transformation into a global pop phenomenon. Understand how Swift has built a narrative around her music, personal life, and public image that resonates deeply with fans and the media.
- Strategic communications: Learn how Taylor Swift’s storytelling tactics are a masterclass in personal branding, public relations, and marketing. See how she’s turned adversity into opportunities and used strategic messaging to connect with diverse audiences.
- Storytelling techniques: Gain actionable insights on how to craft your own compelling narratives. Understand the role of authenticity, emotional resonance, and consistency in building trust and loyalty with your audience.
- Interactive discussions: Engage with fellow participants through live discussions and Q&A sessions. Share your thoughts, ask questions, and uncover new perspectives on storytelling in the modern media landscape.
Who should attend
- Communication professionals looking to refine their storytelling techniques.
- Brand managers and influencers who want to learn how to build a compelling public image.
- Fans of Taylor Swift interested in understanding the strategic communications behind her success.
- Anyone interested in the power of storytelling to drive change, engagement and loyalty.
Date and time: March 26, 2025 | 6 to 7:30 p.m.
Tickets: $15 members and students | $20 non-members
Platform: Zoom
Register at Eventbrite
